Dear TPID Participants,
Spring may be slipping by swiftly, but we still have another month to soak in the season of renewal and fresh beginnings as we prepare for an awesome summer. I have seen many of you investing in new offers for both first-time and returning visitors, which ensures our properties remain fresh, engaging, and competitive. I commend your creativity and commitment to enhancing the guest experience across our city.
On the topic of new beginnings, I am pleased to share that I have recently joined the iconic St. Anthony Hotel as General Manager. I am honored to embark on this journey at such a storied and beautiful property, and I look forward to the exciting opportunities ahead.
Change is essential not only for personal growth but also offers continued vitality to our industry. It’s a chance to lean into collaboration, bringing innovation and new perspectives. When we collectively welcome change with optimism and resilience, we position ourselves to thrive.
I can’t stress enough how important it is to sign up for “The Many Summer Vibes of San Antonio” marketing campaign. As hoteliers, it is essential that we leverage every opportunity to promote our properties to summer travelers. Participation is FREE and offers valuable exposure for your hotel and brand. This is $3.85 million in paid marketing! As Visit San Antonio’s Marketing Director, Sue DeLopez, says, “Don’t miss out!” To learn more or to register, please contact members@visitsanantonio.com.
Thank you for your continued dedication to delivering exceptional experiences for our visitors and for your ongoing efforts to position San Antonio as a premier destination. With a busy convention calendar ahead, we anticipate citywide compression in the coming months. If your property has specific need periods, please consider utilizing the TPID Individual Hotel Incentive to help address those gaps. If you need assistance navigating the TPID Incentive Plan, please feel free to reach out. I’m happy to help!
Together, let’s keep the momentum going as we step into a vibrant summer season, making it memorable for our city and guests.
Warm regards,
Maria Martinez
TPID Chair
HOTEL INCENTIVE PROGRAM
SATPID’s Individual Hotel Incentive Program is in effect and going strong!
With funding still available, please continue to submit applications for up to $75K per participating SATPID property.
MARKETING
The second quarter of the year was marked by significant efforts to promote San Antonio’s attractions and cultural experiences the beginning of the calendar year.
Key Highlights for the Quarter:
- The Winter campaign included “This Winter Discover The Many Escapes of San Antonio campaign targeting families and adults and showcasing cultural events such as Dream Week, MLK March, Lunar Year, Valentines Getaway and Rodeo.
- The Spring Campaign "The Many Colors of San Antonio” Campaign, targeting families and adults and showcasing our culture such as Fiesta celebrations and public art and murals to enjoy in the season and dedicated efforts to support Fiesta.
- San Antonio was host to NCAA Men’s Final Four and we launched a summer promotion campaign to entice attendees to visit our city this summer.
- The San Antonio River Walk marketing efforts included support for St. Patrick’s River Parades and Celebration, and the RIO Magazine Spring Edition.
- We supported key partners through co-op marketing: Morgan’s Wonderland Mexico Campaign and the DoSeum’s Spring Campaign.
City of San Antonio Arts & Culture QA Update:
- Support for Key Q1 City Efforts through Social Media and Blogging:
- Ongoing Paid and Organic Media Support: Q2 FY25 included ongoing support for arts and culture through annual paid and organic media efforts.
- Website Cultural Content: YTD (Q1 & Q2) FY25 Total Visits to Cultural content was 313,616.
- YTD (Q1 & Q2) Visit San Antonio SM Channels: Organic Total Impressions 3.7M, total engagements: 232K and 2.4 M video views.
- YTD (Q1 & Q2) The San Antonio River Walk SM Channels: Organic total impressions 2.3M, total engagements 138K and 302K video views.
ADMINISTRATION & FINANCE
FY2024 Service Plan Assessments
District Assessments are collected by properties and remitted to the City of San Antonio utilizing the same reporting process as Hotel Occupancy Tax. For FY2024, assessments were budgeted at $10.9 million but closed the year at $10.6 million. The decreased assessments will be covered by savings across the same service plan categories originally adopted with more than 90% dedicated to sales and marketing programs.
FY2025 Service Plan
In December 2024, the San Antonio City Council approved the FY2025 Service Plan, which was previously approved by the Tourism Public Improvement District Board. The 2025 Service Plan projects an estimated $11 million in estimated revenue assessments for the District in FY2025 and outlines a corresponding service plan for sales & marketing efforts to align with that projection for FY2025. Visit San Antonio will work with the SATPID board to execute various strategies to best leverage these resources to help drive additional demand for the destination and properties within the District. The below referenced Service Plan outlines the major budget parameters of the sales and marketing programming expected in FY2025.
SATPID FY2025 – Service Plan/Budget (Oct 1, 2024 – Sept 30, 2025)
Industry Data
Below is YTD industry data received from Smith Travel Research (STR) specific to March 2025 vs March 2024, as well as calendar year to date information (Jan-March 2025 vs Jan-March 2024) for primary comp cities. VSA and SATPIDC will continue to monitor industry performance as we progress through the spring and summer months of calendar year 2025.
